• Marina Metreveli
  • Nunu Gigauri
  • Rusudan Kutateladze


Tourism development strategy, Tourism policy, Tourist resources, Sustainable development, Political and economic crisis


The work presents a contemporary policy of tourism development and strategic directions of its management in terms of crisis in Georgia, aiming at purposeful and consistent implementation of the tourism policy in the country. In the first place, the work considers the major goal of development, which must support sustainable development and the instruments of the tourism development policy, whose deficit greatly hampers the processes of tourism growth and development, particularly in terms of crisis (Metreveli M., 2015). The goal of the paper is to identify the gaps in the tourism policy in Georgia (related to sub goals and lack of instruments) and to develop measures to eliminate them. The objectives of the study are: Identifying the economic political factors of tourism development during the crisis; identifying the priorities in the process of approximation of tourism legislation with the EU legislation; considering the activities to improve the state policy of development of tourism in terms of crisis. The work offers the recommendations related to the operation of the Georgian National Tourism Administration, as of one of the most important institutions promoting an improvement of income and employment opportunities in the country and implementing the policy of sustainable development of tourism. Based on the study materials, the major trends of the tourism development strategies for Georgia were developed, which, if achieved, will approximate the branch to the achievement of the major goal of development.


Bregvadze, G. (2018). Priorities in forming the economic policy of tourism development. Dissertation Thesis, p. 14.

Dredge, D. & Jenkins, J. (Eds.).

(2011). Stories of practice: Tourism policy and planning. Aldershot: Ashgate.


Edgell, DD. & SwansonSwanson, J. RR. (2013). Tourism policy and planning, yesterday, today and

tomorrow (pp. 9 1111) (2 ndnd. E dd.). RoutledgeRoutledge.

Georgian Tourism Strategy 2025. Available at



Goeldner, C. R R. & BrentBrent, J. RR. (2012). Tourism, principles, practices, philosophies philosophies. John

Wiley Inc Inc.

Hall, C. M. (2011). A typology of governance and its implications for tourism policy analysis. Journal of Sustainable Tourism, 19(4 5), 437 457.

Hall, C. M. (2011). Policy learning and policy failure in sustainable tourism governance: From first and second order to third order change? Journal of Sustainable Tourism, 19(4 5), 649 671.

Krutwaysho, O. & Bramwell, B. (2010). Tourism policy implementation and society. Annals of Tourism Research, 37(3), 670 691.

Kutateladze, R. & Abralava, A. (2015). The causes of economic crisis and the aspects of its development (pp. 1-4). Fifth Annual Conference of the Economic Forum of Entrepreneurship and International Business, ECO-ENA: Economics and Eco-Engineering Associate. Harvard University, Boston, MA, USA, January 2015.

Law of Georgia “On Sanitary Protection Zones of Resorts and Resort Areas”. Retirado de legislation/tourism.

Law of Georgia “On Tourism and Resorts”. Available at

Metreveli, M. & Timothy, D. (2010). Effects of the August 2008 War in Georgia on Tourism and Its Resources. In I. Kelly (Ed.) Tourism, Progress and Peace (pp. 140). University of Western Australia, Australia, O Moufakkir, Stenden University, Netherlands.

Metreveli M. (2002). Modern state of tourism and prospects for its development in Georgia (pp. 30 67). Dissertation work. Tbilisi, Georgia.

Metreveli, M. (2011). Tourism Economics and Policy (pp. 362 400).

Metreveli, M. (2012). Environment and Ecotourism Management (pp. 2200 205205), Tbilisi, Georgia: Publishing house Favoriti Printi.

Metreveli M. (2015). The vision of tourism policy and the development of strategic

directions (pp. 239 245245). Georgian Technical University, The International Economic

Conference IEC 2015 2015, The economic development models: Yesterday, today and

tomorro w, Collection of Reports #3, Tbilisi, Georgia.

Metreveli, M. (2015). Prospects to improve the tourist market operation in Georgia (pp. 353--362). STRATEGICA 2015 -- International Academic Conference 3th edition, 29--31 October 2015. Global versus. Local, Collection of Reports, Bucharest, Romania. Available at

Metreveli, M. & Timothy, D. (2010). Religious heritage and emerging tourism in the Republic of Georgia, Journal of Heritage Tourism, 5(3), 237--244.

State Budget of Georgia, Chapter V, 20102010.

The Hague Declaration on Tourism. WTO. 1989.




Como Citar

Metreveli, M., Gigauri, N., & Kutateladze, R. (2020). GEORGIAN TOURISM AND STRATEGIC DIRECTIONS OF STATE POLICY IN TERMS OF CRISIS. Tourism and Hospitality International Journal, 15(1). Obtido de