Serão os aeroportos o início da experiência turistica? O caso da ilha da Madeira

Autores

  • Helena Viríssimo Escola Superior de Hotelaria e Turismo do Estoril
  • Jorge Abrantes Escola Superior de Hotelaria e Turismo do Estoril; Universidade Aberta

Palavras-chave:

Experiência turística, Qualidade dos Serviços, Região Autónoma da Madeira, Serviços aeroportuários, Turismo e Transportes

Resumo

Sendo o transporte aéreo um dos principais meios de transporte utilizados na chegada à Região Autónoma da Madeira (RAM), fruto da sua insularidade, será importante avaliar qual o contributo que a infraestrutura aeroportuária tem tido no desenvolvimento turístico da região, assim como, na imagem e na perceção dos passageiros sobre o destino e na sua futura vontade de regressar. A presente investigação, de carácter exploratório, pretende, assim, compreender a relação existente entre os serviços aeroportuários, a sua qualidade e a satisfação junto dos passageiros e o seu papel catalisador na experiência turística dos visitantes à RAM. Os inquéritos e entrevistas realizados evidenciam que, para muitos dos inquiridos, o aeroporto não é apenas o lugar de chegada e partida, mas sim, o início e o fim da experiência turística no destino.

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Publicado

2022-03-29

Como Citar

Viríssimo , H. ., & Abrantes, J. (2022). Serão os aeroportos o início da experiência turistica? O caso da ilha da Madeira. Tourism and Hospitality International Journal, 18(1), 35–59. Obtido de https://thijournal.isce.pt/index.php/THIJ/article/view/51